1Matt Williams became a star in, what the world would call, an unusual way. Born (1988) and raised in Weatherford, Texas, he played soccer and football for Weatherford High School. The most memorable moment in his high school football career came when his 49-yard field goal, in overtime, sealed the win over Mineral Wells High School.
Hoping for the opportunity to play in college, he walked on at Tarleton State and made the team. However, he was only on the team for a month, never having played one down.
Fast forward two years as Williams transferred to Texas Tech (Go Red Raiders!). On September 20, 2008, Tech was playing the University of Massachusetts at home. There was a promotional contest during the halftime of that game; the winner was to receive one year of free rent. Coach Mike Leach was impressed by the fundamentals he witnessed as Williams won the contest, making a 30-yard field goal; so impressed that he recruited Williams for the Red Raiders squad.
Williams’ first game for Tech was a 63-21 win over Kansas, where he kicked a perfect 9 out of 9 extra points. Following the game, Williams was recognized as the AT&T ESPN All-America Player of the Week.
The next week, along with the PATs, he kicked 3 field goals against the University of Texas, making 2 and having one blocked.
In 2009 as Tech was playing Baylor University, Williams kicked his career high field goal of 43 yards as they defeated Baylor 20-13.
His career stats include tied for 6th place on Texas Tech’s all-time kicker’s scoring list and finishing his career with 215 total points.
And then, as the football sports world reports it, everything else is “post-football.” This makes it sound like Matt’s life during football is what is special, reportable, and important.
But what follows is far from that, though reporting is not as valuable as what is special and important.
For almost 10 years now, Williams has been on the coaching staff of Mineral Wells High School. Some may not think this is special or important. But there is nothing more special than one who would give themself away to develop and mature others. And thereby, nothing is more important.
A fan, who became a player, who became a coach helping fans become players…
A “me,” who became a “we,” who became a “they” helping me’s to become we’s….
A consumer, who became a contributor, who became a creator helping consumers become contributors…
A key difference between players and coaches is that coaches create game plans so they can shape their players and team into winners on the field. Most utilize most of the same plays they have run before, or perhaps with a minor adjustment. Sometimes, they insert plays that have not been run in a while, or they create a very unique play to take advantage of a weekness they have discovered in the team they will be playing.
Players, on the other hand, spend double-digit hours every week: studying, memorizing, and practicing the plays that were created for them so that they can perform to the best of their ability to accomplish a goal bigger than themselves. Most have not seen the weaknesses in the other team. Most don’t have the depth of insight that the creator of the plays have. But they do agree with the coach on the purpose. That, as Denzel Washington challenged his players in “Remember the Titans,” is to be perfect every week. Unfortunately, in our culture, too often that is the end goal.
But for the Titans (and followers of the “so that” Jesus)… It is because perfection leads to winning. And winning leads to college, and to a future, and to hope. Accomplishing goals turns contributors into creators.
It is not enough to just show up. You never hear fans cheering things like, “We’re gonna play!”, “We’re gonna show up!”, or “We’re Here!!”
We know that church attendees today have been described as “consumers” and “contributors” (fans and players). The consumers are much like the fans in the stand, glad that the “home team” provides weekly the worship and teaching they have come to expect and/or the ear-tickling they prefer. Occasionally there may be a touchdown or two, as someone gets baptized, and the consumers applaud and cheer along with the contributors.
However, the local church today is hard pressed to put enough players (contributors) on the field that either have enough time, or are willing to prioritize the time, to spend double-digit hours learning a new playbook every week that has been created by someone else. (Often is is not even their “coach”. It is rather, a playbook that is produced by a third party organization that specializes in one-size fits all playbooks that are delivered quarterly.) This demand alone is enough to move contributors back into the stands, assuming again the role of consumer.
Unfortunately, years of this process has led, in part, to the “post-church” life thousands are now choosing to experience.
After all, once you have seen all the plays run repeatedly by all the same players (or at least players that look and act much like the players before them), sitting in the same seats, in the same indoor venue, it seems that singer Peggy Lee got it right. Here are some of the lyrics by songwriter Jerry Lieber:
“Is That all there Is?”
…
And when I was twelve years old
My daddy took me to the circus
The greatest show on Earth
There were clowns and elephants, dancing bears
And a beautiful lady in pink tights
Flew high above our heads
And as I sat there watching
I had the feeling that something was missing
I don’t know what, but
When it was over
I said to myself
Is that all there is to the circus?
Is that all there is
Is that all there is?
If that’s all there is my friends
Then let’s keep dancing
Let’s break out the booze and have a ball
…
Welcome to post-Christian America. For so many consumers, something is missing.
Please understand that I am not calling God-called pastors and worship leaders the “circus” or “greatest show”.
But Consumers engage with the church in just that way. The show they like must go on or they will go on… to the next show, or no show at all.
If you are a Contributor or Creator (see The Bloom Burger), then you know full well that this is not all there is. The hearts and intentions of church leaders are not as described in the song. But a consumer does not share that heart and mind. Deliberately and strategically guiding them to the transformation of a renewed mind (Romans 12:2) is a skill many in church leadership have not yet acquired.
When moving people from Consumer to Contributor, and less frequently from Contributor to Creator happens, it is more often an accidental rather than strategic occurence. People are asked to volunteer in greeting and childcare, not because it is a planned first step toward their becoming a Creator, but rather, because the church needs greeters and childcare. And that lack of plan makes these volunteer areas terminal in scope for many. Because there is not a plan for a next step, and then another next step, burnout and dropout happen in these ministry service areas (as well as others). Burnout and Dropout are just other ways of saying, “Is that all there is?”
We should certainly be glad that people show up in church. After all, football games are enhanced by the crowd! And unlike the rarity of football, often the “fans in the stands” meet Jesus on the worship and witness field. We should also certainly be glad that coaches know how to plan game strategies. However, universally we should realize that only half of the coaches, every week, have a strategy that wins. Every week, 50% win and 50% lose. But we should be even more glad that in all the winning and losing, that those like Matt Williams are being so developed in character, skill, and leadership that they can spend decades giving their lives away to those who are just beginning the journey from consumer to creator. (In matters of discipleship, losing is not losing, as Jesus develops us through difficulty and success.)
Churches should not measure their success by wins and losses or how many worshippers (fans) attend, how entertaining the worship service is (half-time show), and how much they give (season ticket holders). We should measure our success by
Disciple Making
how many new consumers we create
Disciple Shaping
how many Consumers we develop into Contributors
how many Contributors we develop into Creators
If we create a strategy that accomplishes this God-sized and God-directed (Matthew 28: 19-21) goal that is bigger than ourselves, we will not need to worry about how many fans are in the stands.
As Sarah, our second child, advanced from childhood sports teams to organized middle and high school teams, there is much I remember of those years. I can still see in my mind’s eye the plays she made and the work she put in in the practices I attended. But one of the most memorable experiences for me is the day she threw away all her participation trophies.
She had realized that they were worthless – that this was not all there is. They represented only her attendance, that she was there, as if showing up were an accomplishment to be celebrated. They did not represent what she learned, or how she contributed or created, only that she was present. If only our consumers could be guided to discover the same for themselves.
Paul said it well:
“Not that I have already obtained all this, or have already arrived at my goal, but I press on to take hold of that for which Christ Jesus took hold of me. Brothers and sisters, I do not consider myself yet to have taken hold of it. But one thing I do: Forgetting what is behind and straining toward what is ahead,
(Philippians 3:13-14, NIV)
I press on toward the goal to win the prize for which God has called me heavenward in Christ Jesus.“
The Apostle Paul loved to talk about the people he had reached for Christ and then developed into Contributors and Creators as “crowns”. In that culture, winners of athletic competitions were awarded crowns – often just a plant garland shaped into a crown. Here what Paul said (substitute the word TROPHY for crown as you read these):
1 Cor 9:25 – Everyone who competes in the games goes into strict training. They do it to get a crown that will not last, but we do it to get a crown that will last forever.
Philippians 4:1 – Therefore, my brothers and sisters, you whom I love and long for, my joy and crown, stand firm in the Lord in this way, dear friends!
1 Thes 2:19 – For what is our hope, our joy, or the crown in which we will glory in the presence of our Lord Jesus when he comes? Is it not you?
Paul’s trophies were not the praise of others, or even the recognition of God’s “well done, faithful servant” (though I am sure that was powerful when he heard it). And they are certainly not due to the fact that he just showed up in Corinth, Philippi, and Thessalonica. He tells us that his trophies are those who have moved from consumer to contributor to creator under his ministry.
If you are a consumer or a contributor, make it your God-sized goal to be developed into a Creator. Seek out mentors that can help make you all that God has planned for you to be.
If you are responsible for moving consumers to contributors to creators, then you need to know there is a a powerful way to take those double-digit hours of preparation down to 30 minutes every week. And the result is more challening and more enjoyable than perhaps your Bible studies have been in a long time.
If you’d like some help with your next steps strategy in moving “fans to players to coaches”, reach out to us at solomonsquest.org for an exploratory conversation. What could your leaders do with an additonal 3-5 hours a week?




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